March 23, 2009 at 4:35 pm by SeanI recently attended the very informative and expansive
McGraw Hill Media Conference and there was a lot of discussion about the challenges facing the advertising market (both traditional and digital). Certainly there is a secular shift afoot from traditional to digital media and the time spent on digital media relative to the ad dollars flowing there are mismatched. There are many reasons for this that I won’t delve into and I firmly believe the secular shift will continue growing digital media into a much larger industry than it is today. However, one area that I continue to be intrigued by is the subscription model where the consumer pays for the value they derive from spending time with a digital media solution (rather than paying for it by watching ads).
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